Congratulations on seeking professional branding assistance. Today’s world offers many shortcuts to developing your brand online, however, like a DIY root canal, a “do it yourself” brand may run into some painful outcomes down the road if considerations and structure are not engaged that only a professional has the experience to consider.
The Branding Package is essential to business success. The visual components, colors, and wording chosen represent the business’s recognition. The colors affirm that a client has the intended brand, and the choice of words used to brand the business begins the legacy of its ability to be recognized, remembered, and uniquely given the attributes the reputation of the business will earn. Social media brings dimension to the brand or product name chosen in that the name has to be unique, unclaimed by others legally or positionally in social media and able to be utilized in limited character tools such as texts, tweets, and comments.
As a business owner, you will want to research the availability of your choice in brand/business names. This includes:
Availability of the domain name (.com is still the #1 domain ending)
Availability of the domain ending .tv is also recommended at this time to establish an “online channel”
If a podcast is going to be used consideration for .media or other implied electronics may be desired.
Research copyrights of the wording, the name, and the use of the symbols and colors.
Availability isn’t enough, it must be also cleared of copyrights on those wordings.
As your business grows, you will want to be aware of branding the processes and products/programs in alignment with the parent brand’s style, tones, and colors, yet uniquely building its own identity. For programs with multiple areas of offerings, this becomes important from day one.
Vectors. As your brand is built, a vector file will be developed. A vector file allows the size and proportion of the brand image, whether typography or a picture, to be resized to large scale billboards or tiny placements without losing or pixelating the image. This should also be accompanied by png, jpeg, and pdf forms of the files. A gif, or transparent background image may also be included. Inexpensive programs simply send a jpeg, however, this will not be appropriate for your print, online, and media development needs. Professional graphics require specific knowledge of print specifications, screen specifications, and the ability to be used as a responsive image in web development. Each color used must be identified, logged, and tracked for brand cohesiveness in print jobs, presence, and perspectives online.
It is the consumer/owner’s sole responsibility to research that the chosen wording/brand/logo are legally available to be used. (free from trademark or copyright issues) It is recommended before going very far in the branding process, that the domains be purchased, held, and owned. When owners use free programs and online low cost processes to build art, they often find within a few days their proposed website domain is no longer for sale, hijacked by a third company who monitors such programs for mal-intent opportunities. Domains are inexpensive ($12-20), retrieving domains from such unscrupulous negotiators can be a headache and expensive. It is our opinion it is better to be safe then sorry.
Branding Package Offering:
One 45 Minute Consultation on current Brand name choice, colors, and perspectives of the tone of the brand you are developing. (one) This will include concepts such as:
- Ease of spelling
- Ease to learn branding, translation (where global brands are involved)
- What googles when you google that name (unintended outcomes)
- Length of the branding name
- Concerns that the words/word may be blocked (gov, schools, length of name)
- Social Media availability and length of name
- Relevance to outcome desired
- Relevance to reputation you seek to build
- Aesthetic development issues (such as awkward letters in a row in multi word names)
A consultation 14 days later (or an agreed upon day) that will present 3 (three) options for the brand direction and colors. Modifications, desired direction changes, and colors may be chosen at this time. (This will include font changes, color changes, style of font changes, etc)
At this time up to 3 changes may be made to the final choice of the 3 options.
Seven to ten days later the new branding item will be ready. The branding package will include:
- Brand element (typography, graphic, or monogram driven) in a vector file in color and in b/w
- A Letterhead mockup and signature for email mockup that is appropriate for printing or online uese
- File formats in png, jpeg, gif, and pdf of the new graphic/logo
Social Media Capture
It is recommended that after the new branding is developed/decided upon that a Social Media Capture package be added to the order. Social Media Capture will
- Align and capture the following social media usernames and accounts as available to your brand name and align them to a single gmail account for your Social Media. This account will allow your business social media presence to be managed without giving privvy to your personal or professional accounts that may manage finance, personnel, or private matters. Suggested accounts are below:
Headers and profile pictures will be installed as part of this package. Headers and Profile pictures will be based on the typography of the brand itself at this time. Any art used will be royalty free art purchased or provided by the owner with permission of those in the picture to use in social media.
The Base Branding Package and Social Media Capture package price is $1500.00